ABOUT ANDRADA
Hey, I am Andrada
And am currently in a process of realigning my worldly activity with who am I [today]. After many years of growing as a marketeer in various teams and functions, across different types and sizes of companies, across several industries and few countries, I chose to listen to my intuition and reconsider my situation. Because of the lack of fulfilment and joy that I have been feeling more often than I would like to admit. Because of an inner voice that kept whispering "There must be another way".
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So, I decided to take the leap of faith, step into my fear, not listen to what society will say, to how my bank account will end up, to what anyone's expectations and opinions might look like (family included) and instead fully trust that I will be supported in my journey of unlearning, of discovering and unfolding of my true self.
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And with this ever-present knowing I am sure I will end up being where I truly need to. With every single step.
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Briefly about me:
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Lover of movement and nature from early age, I pursued a corporate career in marketing working for international brands. For a few years I managed to juggle the 2 worlds while trying to see the best part in each of them.
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Despite practicing yoga regularly for the last 10 years, I never considered it a deliberate option until after experiencing a burnout in the corporate world in 2018. I then traded off my comfy office seat for a one way ticket to India to immerse myself in studying and practising yoga and living an ashram life. Upon return I made some lifestyle changes and decided to purposefully incorporate yoga in my life whether that was self practice or sharing it with others. Once motherhood chapter began, yoga started to take a front seat in my life even more, helping me navigate pregnancy, motherhood, life on and mostly off the mat. Ever since I am offering my experience to guide hatha, gentle flow and prenatal yoga classes to the communities I live in. As a 300hr Yoga qualified teacher I use a combination of yoga postures, breathing, relaxation and mindfulness techniques to help you unwind, move and relax.
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Super-powers:
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Make (what others might perceive) hard things seem easy. Whether that is sticking to a routine, finding "me-time" within a busy (mum) day or keeping silent for 10 days.
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Holding to my "cool, objective and pragmatic" hat during tense situations. Say you locked your toddler by mistake in the car or have just been told that you need to break the news to your direct report that her role is going to be made redundant.
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Mission: I want to live from a place of alignment with myself, from a place of “I (purposefully) choose to …” and not “I have to ….”. From a place of peace and joy. And from here to create something fulfilling and meaningful for everyone around me.
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"The only impossible journey is the one you never begin" - Tony Robbins
My Wellness Journey
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A Course In Miracles - spiritual psychology and mindset transformation - ongoing study
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NeuroMindfulness® Coach Certification - PractitionerNeuroMindfulness® - 2022
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Unleash The Power Within Tony Robbins Mastery University - 2021
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Prenatal Yoga Teacher Training 100h Yoga Alliance - 2020
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The Science of Wellbeing Yale University - 2020
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Entrepreneurship: Business Launch and Management Ro-Win - 2018
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Yoga Teacher Training 200Hrs Yoga Alliance - 2018
My Corporate Journey
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Campaign Manager EMEA, LEGO Retail Marketing LEGO Group - 2022 - 2024
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Retail Marketing Manager Europe Yoto - 2022
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Senior Retail Account Manager Cheil Worldwide - 2018 - 2021
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Brand Activation Manager EMEA Sony - 2017-2018
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Retail Project Manager - West Europe Region Huawei Technologies - 2015 - 2017
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Retail Marketing Manager, Shop Display Manager, Field Force Specialist Samsung Electronics - 2011 - 2015
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Account Manager Design Premium Fabrik - 2010 - 2011
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Senior Account Executive BBDO - 2009 - 2010